Kat Elliott

I am a digital data specialist with deep expertise in digital analytics, CRM (certified Salesforce), CDP and MA platforms.

Skilled in transforming business to success through digital technologies and data, I have over 20 years’ experience in supporting global enterprise, SME and charities connect their goals with effective, profitable digital execution.

My projects and clients include:

• platform strategy and implementation,
• large-scale digital transformation
• planning and facilitation
• domestic and global businesses (B2B, B2C), enterprise, SME and charities.

My core competencies:

CRM, CDP and marketing automation planning, implementation and maintenance (esp Salesforce, Tealium, Segment).

Data and analytics planning, configuration and insights to expert level, datalayer configuration, GTM, GA and Data Studio, Tableau and Excel/Google Sheets, Power BI

Business analysis, requirements gathering and stakeholder workshop leadership.

Product development and evolution leadership.

Digital board attendance and facilitation.

Writing and presenting to large audiences and board-level stakeholder groups.

Hands-on technical development with established and progressive technologies.

My personal attributes:

Entrepreneurial, pragmatic, professional and friendly, willing and able to incorporate seamlessly into client organisations. I write and present confidently and communicate well with technical and non-technical colleagues.